The Ultimate Alcohol-Free Pairing | Pepsi

Client: Pepsi

Brief: Find a way to disrupt meal time occasions via a social post/poster/OOH that will drive fame for the brand. This can look at hacking any or all meal occasions, and can even ‘poke’ at our key competitor, however, the main objective is to convince consumers that their meal will be better with Pepsi Max. We want our audience to think that Pepsi Max is the better choice that will enhance their meal.

Insight: Wine has long been used to enhance the flavour of food.

Audience Truth: A World Finance report shows that Gen Z anders drink less alcohol than other generations.

Idea: Let’s reposition Pepsi as the ultimate alcohol-free pairing.

Execution: The Ultimate Alcohol-Free Pairing: A campaign that spotlights Pepsi as the ultimate flavour enhancing, non-alcoholic beverage pairing - for foodies and Gen-Z alike.